Marketing Manager
About Podchaser
Podchaser is the podcast industry’s intelligence engine. Brands, agencies, and publishers use our data to discover shows, understand audiences, and make smarter advertising and earned-media decisions. Your mission: make Podchaser = podcast intelligence—and turn that brand power into qualified pipeline.
About the role
We’re hiring a hands-on Marketing Manager who can turn Podchaser’s proprietary data into stories people share—and then distribute those stories across social, SEO, AEO, and email to drive marketing-sourced SQLs. You’ll own our biweekly webinars, monthly roundtables, ABM programs, and key tradeshows end-to-end: planning, promotion, hosting, and measurement.
Salary range: $60000 -$75000/yearly
What you´ll do
- Create data stories using Podchaser datasets (briefs, charts, social threads, PR-ready insights) that educate, earn backlinks, and convert.
- Distribute content across social, SEO, AEO, and email; build topic clusters and answer-engine assets mapped to high-intent queries.
- Help run biweekly webinars: define topics/guests, drive registrations, moderate sessions, and convert attendees to meetings.
- Assist with monthly roundtables for prospects/customers: curate panels, prep talking points, capture takeaways for follow-up content.
- Help design and execute ABM campaigns targeting dream accounts: multi-touch plays across ads, email, SDR kits, exec invites, and content personalization.
- Plan and activate tradeshows: pre-show outreach, on-site programming, booth logistics (as applicable), and post-show follow-ups with tight SLAs.
- Elevate brand leadership so Podchaser is synonymous with podcast intelligence across channels, communities, and press.
- Measure what matters: own instrumentation and reporting for channel performance with clear attribution to quarterly SQL growth.
Success Metrcis: (first 6 -12 months)
- SQLs: Consistent QoQ lift in marketing-attributed SQLs across webinars, ABM, content, and events.
- Content velocity: At least 2 data stories/month generating qualified traffic, backlinks, and sales conversations.
- Webinars: ≥25% attendance rate; ≥10% meeting-set rate within 30 days.
- ABM: Increased engagement in target accounts (≥3 stakeholders touched per account) and opportunity creation in Tier 1–2 lists.
- SEO/AEO: Growth in rankings and answer-engine placements for ICP-aligned terms; measurable lift in qualified organic/demo requests.
- Events: Repeatable pre/during/post-event playbook that drives meetings and pipeline within 2 weeks post-show.
Who you are
- 3–6 years in B2B growth/demand gen or content marketing with direct ownership of SQL or pipeline goals
- Proven ABM execution (audience building, creative, orchestration, handoff to SDR/AE; you can run a multi-step play without hand-holding).
- Webinars and field programs end-to-end: topic selection, production, moderation/hosting, and post-event conversion.
- Content distribution across social, SEO, AEO, and email with examples of rankings, answer-engine wins, and conversion impact.
- Data storytelling chops: you’re comfortable turning datasets into charts, narratives, and headlines (Sheets proficiency required; Mixpanel basics a plus).
- Excellent project management, stakeholder comms, and bias to action—you ship on time and measure outcomes.
Nice to have
- Familiarity with podcasts/media/adtech ecosystems and PR/earned-media workflows.
- Portfolio of data-driven content (reports, dashboards, interactive charts).
- Experience partnering tightly with SDR/AE teams (SLAs, meeting-set workflows, and attribution).
Tools you'll use
HubSpot, WordPress, Canva, Mixpanel, Zoom Webinars (plus Google Workspace/Sheets). Experience with LinkedIn Ads/Ahrefs or Semrush is a bonus
How you work
- Outcome-oriented: you plan backward from SQL and revenue impact.
- Full-stack executor: strategy → copy → creative direction → ops → reporting.
- Iterative: test, learn, scale—owning hypotheses and results.
- Audience-obsessed: you speak to PR, brand, and marketing pros in their language.
Culture
Podchaser is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different.
Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome.
We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture.
We very much look forward to finding the next great person to join our cause!
- Department
- PC: Marketing/Product
- Locations
- LA - Remote
About Acast
Acast is the world's leading independent podcast company, elevating podcast creators & podcast advertisers for the ultimate listening experience.
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